coconia

My online learning journey

This module allows me to acknowlege a new model of learning，I have learned more about digital marketing and communicating. the use of MOOC and blog provide me an excellent chance to communicate with a wide range of people which can influence my future learning habit as well. #The blog comments Reading the blogs of myContinue reading “My online learning journey”

The “Human+Machines” Business Model Used in Stitch Fix

In 2011,Katrina Lake founded Stitch Fix- an online personal styling service company in the United States. The purpose was to provide customer personalized recommendations of clothes, shoes and accessories. Stitch Fix sold $730 million worth of clothing in 2016 and $977 million worth in 2017 (Katrina Lake,2018). What is the initial motive? With the riseContinue reading “The “Human+Machines” Business Model Used in Stitch Fix”

The Use of Digital Tools in Marketing for Museum.

I am keen on art since I was young. And based on my study background in Marketing, I was hoping that I can work for a museum back in China as a marketer one day. Art is and will continuously play an increasingly important role in the life of Chinese. This is because as theContinue reading “The Use of Digital Tools in Marketing for Museum.”

Self-Introduction

Hello everyone, This is Chen Chen from China, just feel free to call me coco. I am currently majoring in MSc Marketing at the University of Exeter. I have graduated from the South West Minzu University with a bachelor degree in English, which means I had never learned knowledge about marketing until few months ago,Continue reading “Self-Introduction”